Description
As part of LVMH Watch Week, TAG Heuer is kicking off the year in style with the launch of its TAG Heuer Carrera chronograph, inspired by the iconic DATO modelA brief historyJack Heuer was a businessman who led the family business to profitability after taking it over in 1962 at the age of 30. The models produced by Heuer during his first decade at the helm of the brand are now considered to be the greatest triumphs in the history of the chronograph: Monaco, Autavia and Monza. And if there is one collection that best illustrates Heuer’s approach to watchmaking, it is the Carrera collection. Introduced for the first time in 1963, the Carrera model served as the basis for a new generation of Heuer wristwatches. Its rapid success gave the company the financial basis to continue experimenting with design and engineering. In 1965, Heuer launched the first Carrera with a date complication. Nicknamed the “Dato 45” for its combination of a 45-minute counter at three o’clock and a date display, this new-age chronograph had the same sleek, compact case profile as the classic Carrera.NewsCombining classic elegance with modern technology, this reinterpretation of the emblematic Carrera will never go out of fashion. It features a curved “Glassbox” sapphire crystal revealing the distinctive design of the teal green circular brushed dial without bezel, mounted on a black alligator leather strap.
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